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Lessons from Launching My First SaaS

Lessons from Launching My First SaaS

June 30, 2025

Reflecting on the ups, downs, and unexpected lessons from launching my first subscription-based product.

Lessons from Launching My First SaaS

Launching a SaaS product has been one of the most challenging β€” and rewarding β€” experiences of my career.

Here are a few hard-earned lessons.

🎯 MVP Means Ruthless Focus

It’s so tempting to keep adding features.

But every extra feature before launch:

  • Delays feedback.
  • Increases complexity.
  • Risks missing the real user need.

πŸ’¬ Talk to Users, Not Just Yourself

Early on, I made the mistake of building in isolation.

Once I started showing rough demos to people,
I learned more in two conversations than in weeks of solo dev work.

πŸ“ˆ Marketing Is Part of Building

I used to think, β€œIf I build it, they will come.”

Reality:

  • Marketing is part of the product.
  • Build in public.
  • Share progress.
  • Build an audience as early as possible.

πŸš€ Final Thoughts

SaaS is a marathon, not a sprint.

But with each launch, you get a little sharper, a little braver, and a little better at focusing on what matters.